Audio Production That Thinks Differently
Sound Design with Personality and Impact
About siDesHoW_ma
Who?
What?
What?
'Sideshow' Mike Andersen is an audio producer, sound designer and voiceover artist with 30 years experience. As the creative force behind Australia's Triple M network for 3 decades, he gave the station a distinct personality. Now he has been released into in the wild as a freelancer - ready to work on something new.
What?
What?
What?
Great audio should grab attention, leave an impact, and provoke an emotion. It’s about thinking a little off-centre, crafting scripts and mixes that stand out, and a final production that hits you right in the feels or the funny bone. Sideshow delivers world class audio production and sound design that thinks differently.
Why?
What?
Why?
Sound is more than just noise - it's a powerful tool for connection. Great audio does more than just sell an idea or set an appointment - it creates an emotional response. Whether it’s making someone laugh, cry, or throw hands in the air. It’s not about following trends but finding new ways to make people feel something.
Listen
"Next level creativity. You actually wait for the songs to end so you can hear the next Sideshow masterpiece on the radio."
Guy Dobson - Former Chief Content Officer, Southern Cross Austereo
"One of the most creative and talented image producers I have ever worked with. World class. I would recommend Sideshow to anyone."
Grant Tothill - Former Program Director, Triple M Network
"Sidey is an absolute weapon when it comes to creative audio production. Always brilliant work delivered at lightning speed. Sign him up!
Mike McClung - Chief Content Officer, NZME
"Mike Andersen is a true pro, producing radio ads for some of the biggest music tours. Top-quality at lightning speed! A standout talent."
Edwina Tarrant - Marketing Director, Twenty 3 Group
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