Audio Production That Thinks Differently
Sound Design with Personality and Impact
Audio Production That Thinks Differently
Sound Design with Personality and Impact
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"Next level creativity. You actually wait for the songs to end so you can hear the next Sideshow masterpiece on the radio."
Guy Dobson
Former Chief Content Officer
Southern Cross Austereo
"One of the most talented image producers I have ever worked with. World class. I would recommend Sideshow to anyone."
Grant Tothill
Former Program Director
Triple M Network
"An absolute weapon. Sideshow has delivered brilliant image production for our rock format Radio Hauraki at lightning speed since 2013."
Mike McClung
Chief Content Officer
NZME
About siDesHoW_ma
Who?
'Sideshow' Mike Andersen is an audio producer, sound designer, voiceover artist, and creative with 30 years experience pushing buttons. As the creative force behind Australia's Triple M network for 3 decades, he gave the station a distinct personality. Now, he's been released into the wild as a freelancer, ready to work on something new.
What?
Clever ideas, relatable writing, and sound that breaks all the rules—great audio should grab attention, leave an impact, and provoke an emotion. It’s about thinking a little off-centre, crafting scripts and mixes that stand out, and a final production that hits you right in the feels or the funny bone. Audio production and sound design that thinks differently.
Why?
Because sound is more than just noise—it’s a powerful tool for connection. Great audio does more than just sell an idea or set an appointment—it creates an emotional response. Whether it’s making someone laugh, cry, or throw hands in the air. It’s not about following trends but finding new ways to surprise, engage, and make people feel something.
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